For coaches and consultants running Meta ads at $50 to $300+ a day
Often It's Your Funnel, Not Your Ads
Every ad makes a promise. When the page, the reply or the call doesn't keep it, sales swing. Data Scaling Strategies shows where the people your ads bring stop, and how to make that stage match the ad.
Demo video · about 90 seconds
Watch it work. About 90 seconds, example data.
Example funnel built for the workshop. Not a client.
Meta ads work when they're consistent. The problem is, they aren't. They work today, not tomorrow, and when you raise the budget they fall apart.
The usual answer is a new ad. But every ad makes a promise, and the funnel has to keep it: the page, the first reply, the call, the checkout.
When one stage doesn't, the people that ad brings stop right there, however good the ad is.
Data Scaling Strategies is two tools that find where your funnel breaks the ad's promise, and a recorded workshop that shows how to make that stage match the ad, so you can scale.
The Match Check reads your ad next to your page. It shows, stage by stage, where the page stops saying what the ad promised. A couple of minutes, no exports.
The Sales Leak Finder is the tool in the video. It reads your numbers from the ad to the bank and shows where the people your ads bring stop, on traffic you already paid for.
The workshop is about 90 minutes, in short lessons. It shows why people stop at each stage, and how to make that stage keep what the ad promised.
Tell the tool how you sell (a call, a challenge, a webinar, a low-ticket offer, a VSL or email) and it builds the trail for that funnel.
The goal: a funnel that keeps what every ad promises, so your sales depend less on which ad Meta pushes that week.
You don't have to watch it first. Paste your ad and your page into The Match Check, then pull your payments export, about 10 minutes, and run The Sales Leak Finder. Everything is ready the day you buy.
This is The Sales Leak Finder on an example funnel I built for the workshop. It is not a client. A $3,000 program, ads to a free training to a call, about $150 a day in ads.
His ads promise a free training, then a call. Then the typical lead waits 9 hours for a first reply, and half the people who book don't show up.
He wants to go from $150 a day to $500. Before he does, here's what those two stops cost. Example. Made-up numbers.
Video · about three minutes
Hit play. It's about three minutes.
This is the example one page: where people stop, what it's worth a year, and what to fix first.
Everything in one order: the Data Scaling Strategies workshop, two tools (The Match Check and The Sales Leak Finder), and 5 bonuses.
$17 one payment · ready the day you buy
Get Data Scaling Strategies For $17
7-day money-back guarantee. Email me and you get everything back, add-on included.
Card payment through Stripe.
Both tools are new, and I have no case studies with them yet. What you can check is the demo, the math on screen, and the 7 days.
You don't do the math. You pull three exports, the tool lines them up, and you read one number per stage.
Finding the drop is the cheap part. Every dashboard shows one. What it can't tell you is why people stop there, how to make that stage keep the ad's promise, and when it's safe to raise the budget.
Today · Find the stage
The Match Check shows where your page breaks the ad's promise. The Sales Leak Finder shows where people stop, and what it costs a year.
This week · Make it match
Why people stop, what to change tomorrow, how you'll know it worked. The workshop walks you through it.
In 30 days · Check it, then scale
Compare that stage with today's number. If it moved, raise the budget. If not, the trail shows the next stop.
Every stage, on every trail, comes with the same three things. Here's one from the challenge trail:
Challenge trail · Day 1 show-up
Two ways to deal with ads that swing. One changes the ad and hopes. The other makes the funnel match the ad.
The usual way
The result: the same loop, indefinitely.
The ad takes the blame, but people stop after the click. Until that stage matches the ad, every new ad hits the same break.
The new way
The result: one stage, one number, one next decision. Then you scale on a funnel that matches your ads.
For every stage, the workshop shows why people usually stop there, how to make it match the ad, and how to know it worked. The Leak Fix Toolkit, the optional add-on, hands you the pieces ready to paste. Done-for-you AI systems are The Build, a separate service.
The tool · ready the day you buy
The tool in the demo. It shows the stage where the people your ads bring stop, and labels every number. Your files stay on your computer.
The second tool · ready the day you buy
Paste your ad and your page. It shows, stage by stage, where the page keeps what the ad promised and where it breaks it, and what to change first.
The workshop · recorded
Bonus 1 · guide + short video
Your team pulls the numbers and runs the tool. You read one page.
Bonus 2 · one sheet
Where to find each number in your ad account, your CRM and your payments.
Bonus 3 · one page per stop
What to try first on the five most common stops, from the slow reply to failed payments.
Bonus 4 · for every kind of funnel
Sell with a challenge, a webinar, low ticket, a VSL or email? Your trail, stage by stage, inside the tool.
Bonus 5 · for every Unknown
For every stage that says Unknown: the smallest setup to start counting it. Run the tool again, and it has a number.
Everything in one order: the Data Scaling Strategies workshop, two tools (The Match Check and The Sales Leak Finder), and 5 bonuses.
$17 one payment · ready the day you buy
Get Data Scaling Strategies For $17
7-day money-back guarantee. Email me and you get everything back, add-on included.
Card payment through Stripe.
Dear: coach whose ads won't hold steady,
From: Martin Meneses, Tlaxcala, Mexico
Re: why your ads work one week and stop the next
Maybe you know this one. You launch an ad and it works. Leads come in, a few calls, a few sales. Then, for no reason you can see, it stops.
The leads get worse. Fewer people show up to the call. The calendar that was full last week has holes in it.
So you do what everyone does. A new hook. A new audience. A new creative. And the more you change, the less you know what worked.
Or you raise the budget, and what worked at $100 a day breaks at $300.
Here's the part nobody tells you. It's not your fault, and often it isn't the ad either.
Years ago, you picked the audience yourself, so you knew who would land on your page.
Now Meta picks who sees each ad, and a lot of that comes from what the ad says. It can also move your spend to a different ad from one week to the next.
And when you raise the budget, it has to reach further, past the people your page was written for. The people on your page change with the ad and the budget. Your funnel stays the same.
Here's the rule I go by now. An ad is a promise, and every stage after the click has to keep it: the page, the first reply, the call, the checkout.
When one stage doesn't, the people that ad brings stop there. And your week swings with whichever ad Meta pushes.
You saw it in the demo. His ads promise a quick next step, and the typical lead waits 9 hours for a reply. Example. Made-up numbers.
I'm not a media buyer, and I won't touch your targeting or your bids. I build funnels, more than 100 since 2010. Making the funnel keep what the ad promised is the part I know.
You've heard a lot of promises about funnels. So here's the straight version. I won't put a revenue number on your funnel. Nobody honest can, before seeing the numbers.
That's why you saw the tool first, working on an example. What I can show you next is the record behind it: funnels I built, and what happened when I went back to the numbers.
The numbers on this page count only what each funnel or page produced. They also reflect each client's offer, ad spend, and team. They're not a promise about yours.
With that said, here's the record.
01 · Travis Stephenson
PaidCreators · creators and digital products
He hired me to build a new funnel. The front-end sales page brought in 6,295 orders, converting 2.35% on cold Meta traffic, in English, from December 21, 2025 to August 2, 2026.
That's a different market from yours. It's here to show what a funnel looks like when someone follows the numbers.
02 · Carlos García
Short-term rental mentorship, with Rashel Diaz (2 million followers)
Two six-figure live challenges I built the funnel for brought in $561,734 in sales, from December 2022 to March 2023, counted from the daily sales sheets.
Between launches I went back to the numbers, found where buyers dropped, and fixed that before the next one.
03 · Funnels University award
Martin Meneses
The official Funnels University award, for one of the funnels I built.
Different markets, same habit: after the build, check where the people the ads bring stop, make that stage match, and only then scale.
The Sales Leak Finder does the finding for you. The workshop shows how to make it match.
Everything in one order: the Data Scaling Strategies workshop, two tools (The Match Check and The Sales Leak Finder), and 5 bonuses.
$17 one payment · ready the day you buy
Get Data Scaling Strategies For $17
7-day money-back guarantee. Email me and you get everything back, add-on included.
Card payment through Stripe.
Most help for ads that swing starts with the ad. A new hook, a new audience, a new creative. This doesn't. When I look at a funnel now:
I start with the click. What the ad promised, and where the funnel stops keeping it. Then I fix that stage, and only then turn the budget up.
From the ad to the bank, one question at each stage.
The marked stop is the one from the example coach, not your funnel. The tool finds yours.
But before you get The Sales Leak Finder, here's where it came from.
My name's Martin Meneses.
You probably haven't heard that name before. That's by design. I'd rather be the guy who fixes what happens after the click than the face on the ad.
I live in Tlaxcala, Mexico, and I've built sales funnels for clients in English and Spanish since December 31, 2010.
I got into online marketing for one reason: I didn't want a traditional job. What I got good at was building: sales pages, funnels, launches.
In 2025 alone I built more than twenty funnels.
The more I built, the clearer one thing got. The funnels that kept getting better were the ones where someone kept the numbers. That's why today I measure every dollar before I touch anything.
In December 2025, Travis Stephenson hired me to build a new funnel for PaidCreators.
The front-end sales page worked from the first day. By August 2026 it had brought in 6,295 orders, at 2.35% on cold traffic.
That's what a page can do when it's built for the right stage. The hard part is knowing which stage that is.
With Carlos García, I built the funnel for two live challenges. Both turned into six-figure launches. The March 2023 challenge alone brought in $221,488, counted from its daily sales sheet.
Between launches, I went back to the numbers, found where buyers dropped, and fixed that before the next launch.
That was the pattern. The build got the money moving. Following the money after the build told us where to look next.
I saw it on my own ads too. A sale came in on one of my launches. The ad dashboard didn't count it. The payment did. The tools disagree, in both directions.
Finding the stage comes first in my paid work. Before I build or fix anything for a client, I do this part. Because the #1 mistake I see isn't a bad ad.
It's changing the ad when the funnel is what broke.
Doing that first part by hand took me days per funnel. So I put it in two tools. The Match Check does the first thing I always do: read the ad next to the page. The Sales Leak Finder reads the exports and does the digging, so you get to the stop in an afternoon, not a month, and spend your time on the fix.
A funnel that already brings clicks and leads often needs one fix, in the right place, before it needs more budget. Like an oil change, not a new car.
This is how a stop turns into a number you can decide with, before you write another ad or raise the budget. Every stop gets the same math:
Monthly volume at that stage x the gap x the value of one person who gets through x 12
The gap is the difference between how that stage converts today and how it converted at your own best.
You mark the stage and type your best month. The tool multiplies it out and shows what that one stop costs a year, with every step on screen.
Pick one stage you can count: the page, the booked call, the show-up. Three numbers are enough. A rough guess works for now.
That's one stage, with a rate you guessed. The Sales Leak Finder pulls the real numbers from your exports, so you can see which stop is worth fixing first.
So here's the one promise I'll put my name on. Not a revenue number. A number.
Run the tool on your exports and go through the workshop, and you'll know the stage where the people your ads bring stop, what it's worth a year, and how to make it match the ad, before you raise the budget.
7-day money-back guarantee. If it isn't for you, email me within 7 days of your purchase and I refund everything you paid, add-on included.
It took me 15+ years and 100+ funnels to know where to look. That part is in the tool. You bring your numbers.
Step 1 · Check the match. Paste your ad and your page into The Match Check. It shows where the page stops saying what the ad promised.
Step 2 · Upload. Upload your exports, and The Sales Leak Finder puts a real number on every stage it can, from the ad to the bank, and says Unknown where a file is missing.
(Or pull the numbers by hand: the workshop shows which number, and where it lives.)
Step 3 · Find. Mark the stage where people stop, type your best month, and see the yearly cost. Then set it against the other stops.
Step 4 · Make it match. For the stage you marked: why people stop, what to change tomorrow so it keeps the ad's promise, and how you'll know it worked.
Step 5 · Scale. In 30 days, check that stage against today's number.
Every piece points at one result: a funnel that keeps what your ads promise, so the next dollar of budget pays.
And from the workshop: how to make each stage match the ad, the order to fix the stops, one example funnel start to finish, and the first fix for five common stops.
Plus how to measure a fix against today's number, and the ten times rule for whether a fix is worth paying for.
$17 is a small price for a workshop and a tool, and that's on purpose.
I want you to run it on your own numbers before you pay for another new ad, or for help. You see the stage that breaks before you pay for anything else.
You run it yourself, with a tool that builds your trail from your exports. You bring the numbers. I bring the way of looking that took 100+ funnels to build, and it's inside the tool and the workshop.
And I'd rather you see it work on your own funnel first. Then you'll see what you're dealing with, and what to look at next.
If you read the first list and nodded, you're in the right place.
The eight stages on this page are for ads to a call. Tell the tool how you sell, and the trail takes your funnel's stages. That's Bonus 4, The Funnel Trails.
Ads to a call
Ad → Page → Lead → Response → Booked call → Show-up → Close → Cash
A challenge or a launch
Ad → Registration page → Registrant → Day 1 show-up → Day by day → Offer seen → Close → Cash
A webinar, live or automated
Ad → Registration page → Registrant → Show-up → Offer seen → Close → Cash
Low ticket with a bump and upsells
Ad → Sales page → Checkout → Order bump → Upsells → Cash → Back end
A VSL straight to checkout
Ad → VSL page → Reached the offer → Checkout → Order bump and upsells → Cash
A lead magnet and emails
Ad → Opt-in page → Lead → Opens → Clicks → Sales page and checkout → Cash
Does your challenge or webinar end in sales calls? After Offer seen, the call stages take over: Booked call, Show-up, Close. Numbers that live in another tool, like day 1 show-up from your live tool's attendee report, you type in. They're labeled Reported.
Every stage on every trail comes with its fix: why it drops, what to do tomorrow, and how you'll know it worked. See one.
Of course there's a guarantee.
Ads that swing are the expensive part. What helps now is the stage to fix, and how to make it match.
So here's the deal.
7 days, money back. If Data Scaling Strategies isn't for you, I refund everything you paid.
Email contact@martinmeneses.com within 7 days of your purchase. It covers everything, the add-on included.
Stripe sends the refund back to your card, usually within 5 to 10 business days, and any trail you downloaded stays yours.
Here's exactly what happens when you buy:
So the risk is small: $17 that comes back if it isn't for you, and one afternoon with your own numbers.
Thirty days from now, the ads will have run another month either way.
In one version, you've written three more new ads, and you're still guessing which one will hold.
In the other, you know the stage where the people your ads bring stop, what it's worth a year, and how to make it match the ad. Then the next dollar of budget goes where it pays.
The only difference is the decision you make on this page.
Until then,
Martin Meneses
AI Sales Systems · martinmeneses.com
P.S. If you skipped to the bottom: when good ads stop working, it's often not the ad. It's a stage after the click that doesn't keep what the ad promised.
For the example coach at $150 a day, one stage like that hid $48,000 a year, in traffic he had already paid for. Example. Made-up numbers.
The Sales Leak Finder finds that stage in your own numbers. The workshop shows how to make it match. Then you scale on a funnel that keeps what your ads promise.
$17, with five bonuses, ready the day you buy. And 7 days to ask for your money back.
The Sales Leak Finder
The stage where the people your ads bring stop. Your trail from your own exports, every number labeled, and the yearly cost of any stage you mark.
The Match Check
Your ad next to your page, and where the page breaks the ad's promise.
The Data Scaling Strategies workshop
Recorded, in short lessons. Ready the day you buy.
Bonus 1 · The Team Hand-Off
Your team pulls the numbers. You read one page.
Bonus 2 · Where Every Number Lives
Where each number lives, platform by platform.
Bonus 3 · The First Fix Playbook
What to try first on the five most common stops.
Bonus 4 · The Funnel Trails
Your trail, stage by stage, for a challenge, a webinar, a low-ticket offer, a VSL or email.
Bonus 5 · Start Tracking Today
Start counting the numbers you don't have yet.
$17 one payment · ready the day you buy
Get Data Scaling Strategies For $17
7-day money-back guarantee. Email me and you get everything back, add-on included.
Card payment through Stripe.
Coaches and consultants running Meta ads, most at about $50 to $300 a day, some well above it, whose ads work for a while and then stop, or fall apart when the budget goes up.
If a new hook or a new creative didn't hold, this is the next place to look. No sales yet? The stage rates still show whether buyers drop before your offer or after it, and that's worth knowing before you spend more.
I can't promise a budget or a ROAS, and nobody honest can before seeing your numbers. What you get is the stage where the people your ads bring stop, what that stage is worth a year, and the first fix.
Raising the budget on a funnel that keeps what your ads promise is your call, made with numbers you trust.
No. I'm not a media buyer, and this doesn't touch your targeting, your bids or your budget.
It's about what happens after the click: whether your funnel keeps what your ads promise. Keep your ads as they are, and your media buyer if you have one.
Sometimes it is. Ads wear out. The workshop shows how to tell the two apart with numbers you already have.
If the cost per click climbs and every stage after it holds, the ad is tired. If the clicks hold and people stop at the page or the reply, the funnel isn't keeping the ad's promise. Either way, you know what to change.
The tool in the demo, in your members area, ready the day you buy. You upload up to 3 exports: from your ad account, the tool where your leads land (a CRM or an email tool), and your payment tool.
It builds your trail stage by stage and labels every number. Mark a stage, type your best month, and it shows the yearly cost. It comes with a recorded workshop that works as its manual.
The second tool in your members area. Paste your ad (the text, or a screenshot) and your page, or its link. It reads them side by side, the way I do on a client's funnel.
You get, stage by stage, what the ad promised, whether the page keeps it, and the first line to change. No exports needed, and it works before you have many sales.
Your files stay on your computer. The math runs in your browser. To read your columns, only the column names and five sample rows go out, with names, emails and phone numbers covered.
For the notes, only your totals. It can't see your bank, so checking your numbers against it is the one step it leaves to you.
The Match Check reads only the ad and the page you paste. Both are public anyway.
No. It's a workshop with a tool you use on your own numbers. The tool does the digging.
The workshop is there so you know what each number means and which stop to start with. You can open the tool first and the workshop second.
You can, and you'll get a list of things to try. The Sales Leak Finder works from your own exports: it does the math in code, labels each number by where it came from, says Unknown instead of guessing, and shows every step so you can check it.
You get one stage and a yearly figure, not ten guesses.
No. The AI runs inside your members area. You need your exports as CSV files, which every ad platform, CRM and payment tool can make.
No. The Sales Leak Finder is ready to use. The workshop shows what to do at each stage.
The Leak Fix Toolkit (optional, $12) hands you the texts, scripts and AI prompts ready to paste. And if you want AI systems set up for you, that's The Build, a separate service.
Start with what you have. Most coaches I talk to have a CRM that's half filled in, or none at all. The tool is built for that. It never guesses, and it never turns a missing number into a zero.
Only your payments export
About 10 minutes to pull. You get your new buyers and your cash per sale, both Verified, the payments that failed in the last 30 days, and old installments kept out of your new sales.
Add your ad export
Spend and clicks, and the sales your ad platform claims next to the ones in your payments. That's where you see if they disagree.
No CRM, or one that's half empty
Type what you know: page visits from your analytics, how long you or your team take to reply. Those rows say Reported. On a call funnel, your calendar export can stand in for the CRM.
A column that's empty or missing
That stage says Unknown, "Not in your files." Never a 0%. An Unknown tells you where to start counting, and Bonus 5 shows how, with the tools you already pay for.
Not many sales yet
A rate that rests on 20 events or fewer is marked "a hint, not a finding," so you don't rebuild a funnel over three sales.
Two tools that disagree
It shows both numbers, each with its label, and the order to trust them in: the bank first, then the CRM, then the ad platform.
A trail from the payments export alone
| Stage | Number | Label |
|---|---|---|
| Ad: spend | Not in your files | Unknown |
| Page: visits | Not typed yet | Unknown |
| Lead | Not in your files | Unknown |
| Booked call | Not in your files | Unknown |
| Close: new buyers | 4 | Verified |
| Cash per sale | $2,500 | Verified |
| Failed payments, 30 days | 1 · $1,000 | Verified |
The tool does the math. Every figure comes with the formula and your own numbers next to it, in plain English.
If you'd rather not touch the exports at all, Bonus 1 lets someone on your team pull them and run the tool.
If you sell a program, a course or coaching with ads, the stages are the same in any niche. What changes is the kind of funnel. Ads to a call? That's the main trail.
A challenge, a webinar, a low-ticket offer with an order bump and upsells, a VSL straight to checkout, or a lead magnet and emails? Pick it in the tool and your trail takes that funnel's stages. Bonus 4 shows, for every stage, why it drops and what to do tomorrow.
The day you buy, in your members area at members.martinmeneses.com. You sign in with a code sent to your email. The Sales Leak Finder, the workshop, the video for your team, The First Fix Playbook, The Funnel Trails and Start Tracking Today are there.
Bonuses 1 and 2 also arrive by email, and if you add The Leak Fix Toolkit at checkout, it's in your members area the same day.
No. It's recorded, in short lessons of 1 to 10 minutes. You watch it when it suits you and pause to run your numbers.
Your ad and your page for The Match Check. For The Sales Leak Finder, access to your own numbers: your ad account, the tool where your leads land (a CRM or an email tool, ideally with the call outcome), and your checkout.
Export them as CSV and the tool does the first pass. If time is short, Bonus 1 lets someone on your team pull the numbers for you.
A course shows you how to build. A page review looks at one stage out of eight.
A new ad changes the promise, not the funnel. This follows the people your ads bring through all eight stages and puts a yearly figure on the stage you mark, before you touch anything.
Yes. For every stage, two levels: why people usually stop there, and what to do about it this week, like a reminder text before a live or a call when it starts.
Plus how to measure it against today's number. The exact fix for your business depends on your numbers. The Leak Fix Toolkit adds the pieces ready to paste, and The Build is where I set it up for you.
Fair question. The tool is new, so I won't show you results it hasn't had yet. What you can check is the demo on this page, the math behind every figure, and the record of funnels I built.
Then the 7 days: run it on your own exports, and if it isn't for you, you get your money back.
Yes. But Data Scaling Strategies is the best place to start. Find your number and run the first fix. Then, if you want help scaling it, we can talk.
Later, it also opens into an optional monthly system. I'll tell you about it by email, and the tool works without it.
An optional add-on at checkout, $12. The Sales Leak Finder and the workshop tell you what to fix at each stage.
The Leak Fix Toolkit hands you the pieces to do it: texts, emails, call scripts and AI prompts. It arrives today, in your members area.
Yes. You have 7 days from your purchase to ask for your money back, add-on included. Just email contact@martinmeneses.com.
Everything in one order: the Data Scaling Strategies workshop, two tools (The Match Check and The Sales Leak Finder), and 5 bonuses.
$17 one payment · ready the day you buy
Get Data Scaling Strategies For $17
7-day money-back guarantee. Email me and you get everything back, add-on included.
Card payment through Stripe.